Influencer / Brand Collaboration Agreement

What is This Agreement?

An Influencer Agreement is a contract between a content creator and a brand that outlines the terms of a sponsored collaboration. It covers deliverables, compensation, content rights, FTC disclosure requirements, exclusivity, and more.

When to Use

• ✓Brand partnership or sponsorship deals
• ✓Paid social media collaborations
• ✓Product reviews or unboxing content
• ✓Affiliate marketing arrangements
• ✓Ambassador or long-term partnerships

Who Uses This?

• ✓Brands running influencer marketing campaigns
• ✓Influencers and content creators formalizing sponsorships
• ✓Marketing agencies managing influencer relationships
• ✓E-commerce companies with affiliate or ambassador programs
• ✓PR firms coordinating product placements

Browse all contract templates on our Contracts for Doing Business in the US guide.

What Happens If Misused or Missing?

• ✗Without FTC disclosures: regulatory fines for undisclosed sponsorship (FTC Act Section 5)
• ✗Missing content approval: brand damage from off-message posts
• ✗No exclusivity terms: influencer may promote competing brands simultaneously
• ✗Missing usage rights: brand cannot repurpose content
• ✗No performance metrics: disputes over campaign success